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Success is no accident. It is hard work, perseverance, learning, sacrifice and most of all, love of what you are doing or learning to do.

The Evolution of Consumer Purchasing

September 16, 2014 - Interesting

As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions) is crucial. To help shed some light on how purchase decision-making has changed over the past century, please take a look at…

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Facebook can ruin your business

September 3, 2014 - Uncategorized

There is no denying that social networking sites have taken the world by storm. This popular branding tool is also a great way to drive tri-branding that can lead your company towards great success. Tri-branding on Facebook occurs when your customers promote you on your…

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How We Buy vs. How We Date

August 20, 2014 - Interesting

Shopping vs. Dating: How the Modern Sales Process Compares to the Four Stages of Dating In the world of inbound marketing and sales, there’s a methodology that describes what tactics businesses can employ to help turn strangers into happy customers, and it’s analogous to how…

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Mobile apps overtake PC Internet usage

February 28, 2014 - Interesting

Americans used smartphone and tablet apps more than PCs to access the Internet last month — the first time that has ever happened. Mobile devices accounted for 55% of Internet usage in the United States in January. Apps made up 47% of Internet traffic and…

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