The Evolution of Consumer Purchasing

The Evolution of Consumer Purchasing

As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions) is crucial. To help shed some light on how purchase decision-making has changed...
Facebook can ruin your business

Facebook can ruin your business

There is no denying that social networking sites have taken the world by storm. This popular branding tool is also a great way to drive tri-branding that can lead your company towards great success. Tri-branding on Facebook occurs when your customers promote you on...
How We Buy vs. How We Date

How We Buy vs. How We Date

Shopping vs. Dating: How the Modern Sales Process Compares to the Four Stages of Dating In the world of inbound marketing and sales, there’s a methodology that describes what tactics businesses can employ to help turn strangers into happy customers, and it’s analogous...
Mobile apps overtake PC Internet usage

Mobile apps overtake PC Internet usage

Americans used smartphone and tablet apps more than PCs to access the Internet last month — the first time that has ever happened. Mobile devices accounted for 55% of Internet usage in the United States in January. Apps made up 47% of Internet traffic and 8% of...

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