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The Evolution of Consumer Purchasing

The Evolution of Consumer Purchasing

As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions) is crucial. To help shed some light on how purchase decision-making has changed...
Facebook can ruin your business

Facebook can ruin your business

There is no denying that social networking sites have taken the world by storm. This popular branding tool is also a great way to drive tri-branding that can lead your company towards great success. Tri-branding on Facebook occurs when your customers promote you on...